How Promotions Work

Promotions are a way to accelerate your track's visibility on SondSurge. They don't change your chart score directly — they put your music in front of more listeners, which can lead to more support, which lifts your chart position organically.

What is a promotion?

A promotion uses credits to boost how many listeners see your track in discovery surfaces. It's fuel, not a shortcut.

Why it matters

Promotion works best when your track already resonates. If listeners love it, promotion amplifies that love. If the track isn't connecting, promotion just spends credits without compounding.

How to use it

1. Submit your track and let it gather some initial community feedback.
2. Check your early results — are people upvoting, saving, sharing?
3. If momentum is building, consider a promotion to amplify it.
4. Measure the results in your Discovery Dashboard using cost-per-visitor and outbound clicks.

When not to promote

• Your track has no initial engagement signals yet.
• You haven't optimized your profile or streaming links.
• You're hoping promotion alone will make a track blow up.

What to do next

Read When to Promote a Song and Cost Per Visitor Explained to make sure you're spending credits wisely.